Client: The Essence Productions
Location: Milwaukee, WI
About:
The Essence Productions is a company that was started by a colleague of mines. It focuses on film and production, which are the passions of my client.
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The idea behind the logo was to reflect her values, art and community. Therefore, she wanted me to play around with roots growing out of the words or surrounding the words in the logo.
Final logos
I incorporated the roots by having it almost grow from the letters. I also added a leaf around the words to further emphasize the roots idea. I also designed drew out the font myself.
Grayscale